IanDesign

The competition for your guests’ time and money is fiercer than ever. Traditional attractions are facing declining replay value, and customers (especially Gen Z and Millennials) are seeking high-intensity, “phygital” (physical + digital) experiences. To future-proof your entertainment venue, you can’t just add more equipment; you must invest in the Continue Reading

Standing still is the fastest way to fail in today’s FEC market. With 68% of families seeking venues that “get kids moving while having fun,” active entertainment has shifted from optional upgrade to survival requirement. As 2026 approaches, these five trends separate thriving centers from obsolete ones. Each includes actionable Continue Reading

For mall and property owners, empty space is a direct hit to the bottom line. The decline of traditional anchor tenants has left large, hard-to-fill footprints that negatively impact revenue, co-tenancy agreements, and investor confidence. The challenge is not just to fill this space, but to monetize it effectively. Dynamic Continue Reading

For Family Entertainment Centers, the mission is constant: innovate or risk becoming irrelevant. One FEC, let’s call it “Center City FunPlex,” was facing this exact challenge. Their traditional attractions were showing their age, birthday party bookings were flat, and footfall was stagnating. They needed more than a simple refresh; they Continue Reading

The entertainment landscape is changing. Audiences are no longer satisfied with passive experiences. They’re trading 3D movies for escape rooms and traditional arcades for interactive, physical challenges. They want to be part of the action. This is the shift from passive immersion to active immersion. And at the forefront of Continue Reading

The entertainment landscape is changing. Audiences are no longer satisfied with passive experiences. They’re trading 3D movies for escape rooms and traditional arcades for interactive, physical challenges. They want to be part of the action. This is the shift from passive immersion to active immersion. And at the forefront of Continue Reading

Truth or Dare isn’t just a game; it’s a social event. As a kid, it was about harmless secrets. As an adult, it’s a powerful tool to explore boundaries, spark new connections, or add serious spice to a long-term relationship. But how do you take it from “PG” to “18+” Continue Reading

The modern consumer craves experiences. For shopping malls and Family Entertainment Centers (FECs), this means the old model of passive attractions is no longer enough. To compete, venues must offer something dynamic, social, and memorable. Enter the industry’s hottest and most versatile new attraction: the LED interactive floor. This isn’t Continue Reading

In the competitive Family Entertainment Center (FEC) market, staying ahead of the curve is non-negotiable. Guests, especially tech-savvy Gen Z and Millennials, demand immersive, shareable, and engaging experiences. While many operators have turned to Virtual Reality (VR), they often find it’s a bottleneck—low throughput, high staff requirements, and a solitary Continue Reading