How Saudi Market Adaptation Drives 40% Revenue Growth
Saudi Arabia’s Vision 2030 initiative is fueling entertainment investment. Activate Games’ localization strategy—including Arabic-language interfaces and culturally relevant content—increased revenue by 40% at Riyadh’s Nexus Arena. Key tactics: The venue achieved a 14-month payback on a $380K investment, with member retention reaching 63% (vs. 34% industry average). Localization Framework: Activate Continue Reading