Cultural Localization: Driving 40% Revenue Growth in Global Markets
Global success requires local relevance. Activate Games‘ localization strategy boosted revenue by 40% at Riyadh’s Nexus Arena through Arabic-language interfaces, Ramadan-themed content, and tailored pricing packages. The venue achieved a 14-month payback on a $380K investment, Activate Games with member retention reaching 63% (vs. 34% industry average). Activate Games The Continue Reading