Meta Description: Real case studies showing how shopping malls worldwide increased revenue by 25-40% through strategic activate game implementations.
Understanding the financial impact of activate games requires examining real-world implementations and their measurable results. These detailed case studies demonstrate how shopping malls worldwide have successfully leveraged activate entertainment to drive significant revenue growth.
Case Study 1: Riyadh Shopping Center, Saudi Arabia
This two-story mall implemented 16 interactive challenge rooms across multiple activate game categories, creating the region’s largest indoor entertainment complex.
Investment: $2.3 million total investment including equipment, installation, and theming
Results after 18 months:
47% increase in overall mall foot traffic
$1.8 million annual revenue from game operations
32% increase in food court sales
28% increase in retail tenant sales
ROI achieved in 14 months
The success led to expansion plans for additional locations across the Middle East, with our Games contracted for three more installations.
Case Study 2: Sanya Tourist Mall, China
Located in a popular tourist destination, this mall created 9 immersive active game rooms targeting both domestic and international visitors.
Investment: $1.5 million for complete installation
Results after 12 months:
Became the #1 tourist attraction in the region on TripAdvisor
53% increase in mall visitation rates
$2.1 million annual revenue from games and ancillary services
38% increase in average visitor spending
89% customer satisfaction rating
The installation generated significant media coverage, including features on national television and travel programs, providing invaluable marketing exposure.
Case Study 3: Poland Family Entertainment Complex
This regional mall integrated activate games with existing trampoline and arcade zones, creating a comprehensive family entertainment destination.
Investment: $800,000 for activate game integration
Results after 24 months:
35% increase in weekend foot traffic
41% increase in birthday party bookings
$950,000 annual revenue from activate games
22% increase in repeat visitation rates
18-month payback period
The success attracted national retail chains seeking to lease space, allowing the mall to increase rental rates by 15%.
Case Study 4: France Pixel Rush Installation
As France’s first interactive action game arena, this flagship installation established new benchmarks for entertainment retail.
Investment: $1.2 million for flagship experience
Results after 15 months:
150,000+ visitors in first year
€1.6 million annual revenue
62% of visitors traveled from outside the region
45% increase in surrounding retail sales
ROI achieved in 11 months
The installation won multiple industry awards and became a template for similar developments across Europe.
Key Success Factors Across All Cases:
Strategic placement in high-traffic areas
Comprehensive marketing campaigns
Integration with mall loyalty programs
Regular content updates and new game releases
Professional staff training and customer service
Data-driven operational optimization
These case studies demonstrate that activate games, when properly implemented, consistently deliver exceptional returns while enhancing overall mall performance.
