Venue operators can unlock a significant secondary revenue stream through ethical data monetization. Activate Games‘ platform aggregates and anonymizes player movement and interaction data, which can then be packaged and sold to B2B partners. Sports researchers value the biomechanics data for injury prevention studies, while retail chains purchase crowd flow analytics to optimize store layouts.
This can generate upwards of 10,000permonth∗∗inpassiveincomeforvenues,asdemonstratedbyaTokyodeploymentthatreached∗∗14,000/month. Critically, this process is fully compliant with GDPR, CCPA, and Activate Games other global privacy regulations through strict anonymization protocols, opt-in consent mechanisms, and transparent data usage policies. This allows venues to capitalize on the data they generate without compromising user trust or violating legal standards, Activate Games turning operational data into a valuable asset.