Meta Description: Discover how our Games’ 16-room interactive gaming center in Riyadh became a mall anchor tenant, driving unprecedented foot traffic and revenue growth.
The Riyadh Activate Game Center represents a landmark success story in shopping mall entertainment integration. This two-story, 16-room facility demonstrates how strategic active gaming implementation can transform mall performance metrics.
Project Overview
Launched with 9 initial rooms and expanded to 16 unique interactive challenge rooms, this our Games installation spans two floors of premium mall real estate. Each room features distinct themes and technological innovations, from LED-powered adventures to precision sensor-based reaction games.
Foot Traffic Impact
The gaming center became an instant viral sensation, attracting visitors from across the region. Mall management reported significant increases in weekend foot traffic, with many visitors coming specifically to experience the interactive games.Activate Game
Revenue Generation Results
The facility generates revenue through multiple channels: individual game admissions, group packages, corporate events, and premium experiences. The expansion from 9 to 16 rooms within months indicates strong financial performance and demand.
Tenant Mix Benefits
Surrounding retailers reported increased sales as gaming center visitors naturally browse and shop before or after their gaming sessions. Restaurants and food courts particularly benefit from extended dwell times.
Marketing and Brand Positioning
The gaming center positioned the mall as an entertainment destination rather than just a shopping center. This differentiation proved crucial in attracting younger demographics and families seeking experiential activities.
Operational Excellence
Our comprehensive support, including software development, payment integration, and ongoing technical assistance, ensured smooth operations and high customer satisfaction rates.
